Published on 10th Feb 2016
IMPRESSIONS Linking to Advertise is the number one business information website for the built communities in Ireland.

Containing the latest in business news, industry commentary, trends and forecasts, interviews and so much more, is also the most credible construction information website pointing to real business opportunities, projects, tenders and pipeline workload indicators in the industry.


The Benefit of Online to your Business includes:

  • Targeted Advertising - Your advertising is targeted to users who are actively displaying an interest in your sector/product/service.
  • Accountable Advertising - Your advertising/promotion campaign is 100% accountable. Real data and results from click throughs’ from visitors to YOUR site generate genuine enquiries. This means by actively managing your account, you can consistently improve your return on investment over time.
  • Results Driven Advertising - Online advertising is the ONLY advertising medium which directs the user from the point of advertising to the point of enquiry instantly.

The Benefits of Web Banner Advertising
Web banner advertising is a more efficient and more effective way of attracting business than traditional press advertising. Why?

Customers can make an enquiry immediately after viewing your banner advert. Unlike TV, Radio, National Newspapers or Press, internet users can click on your banner advert, go directly to your website and can make an enquiry within seconds of seeing your advert! You can then measure the response you get from your banner advertising by counting the click thru rate to your site and monitor the effectiveness of website enquiries and your websites ability to retain customers and generate genuine enquiries.

Also, the visitors who use are obviously interested in the construction sector, be that for research, latest news, materials or project information. As a company selling to that sector, you simply cannot get a more targeted audience to promote your products, raise your company or brand profile and elevate your business.

One of the key attractions’ to advertisers on the website is the cost effective element. Apart from the benefits of absolute market targeting you have the ability to monitor enquiry levels pre and post campaign and considering the staggeringly low levels of advertising wastage, the cost to advertise is amazingly low.

And finally, more companies are hoping to win business from overseas markets than ever before. Traditionally, that involved travel, extra costs and plenty of shoe leather. Most companies would struggle to generate the extra costs involved in generating interest from international markets these days. However, by having a strong presence on reputable websites such as you raise your profile internationally as well as nationally, at no extra cost. Research has shown that a company’s website is ranked second only to prospecting in generating qualified business leads.

Here is a small list of some of the companies who actively use as their first choice for advertising in today’s marketplace;

RMD Kwikform / Sika / Jones Engineering / Liffey Distributors / Groundforce / Doka / Kingspan Insulation / SCSI / SIG Ireland / Grace Construction / Kingscourt Country Manor Brick / Ecological Building systems / Safegard Systems / Irish Cement / Roadbridge / Kirby / Galco name just a few.

For more information on advertising on
Contact Michael McDonnell, Managing Editor on 01 8313448 / Mobile 087 4184353 
or email

Why not log on today and see why more advertisers are choosing